"Secret came out of another project to send anonymous one-on-one messages, so this idea of protecting who it was sending or receiving those messages was fundamental. We take a lot of measures so that the anonymity of the platform is really preserved.
It’s kind of been a game, people trying to out who various people are. For example, when we launched in Russia, some people bought 30 phones, registered a bunch of numbers and tried to triangulate user identities. It’s almost like they were creating a bot network, all to try to socially engineer and attack the product from different angles. We’ve built up intelligence and defenses against that.
Watching the way the product evolves, the way people use the product, it’s got a very distinct flavor to it that’s really fascinating. When you think about anonymity, you think about some of the negative behaviors, but to see the community turn against that and reinforce the positive has been really interesting.”
Matt Mihic | Secret.ly